Singapore has been ranked as the sixth-highest city in terms of branding, according to the latest Brand Finance Global City Index. The index, published by London-based brand evaluation and strategy consultancy, Brand Finance, ranks cities based on their brand power and perceptions.
The ranking was determined through a worldwide survey of 15,000 individuals from 20 countries in September. The respondents were asked to rank 100 cities based on key performance indicators that showcase how each city is perceived as an ideal place to live, work, study, visit, retire, and invest in.
Additionally, the respondents were also asked to associate specific attributes with each city. They were given a list of 45 attributes grouped into seven pillars, including Business & Investment and Culture & Heritage.
Singapore’s overall ranking was boosted by its performance in the business and investment pillar, where it placed third globally. The city’s strong economy, ease of doing business, and supportive environment for start-ups were perceived positively by the respondents. Singapore’s low crime and violence rates also contributed to its high ranking.
Alex Haigh, managing director for Asia Pacific at Brand Finance, highlights Singapore as the “crown jewel” of the ASEAN region when it comes to city branding. He adds, “By leading in economic expansion, investment appeal, and having world-class infrastructure, Singapore solidifies its position as a premier global financial center.”
Globally, London maintained its top position as the world’s leading city brand, followed by New York, Paris, Tokyo, and Dubai.
Singapore’s urban environment is characterized by towering skyscrapers and state-of-the-art infrastructure. Condos, found in highly desirable locations, offer a perfect amalgamation of opulence and convenience, making them a sought-after choice for both locals and foreigners. These properties boast a variety of facilities including swimming pools, fitness centers, and top-notch security services, elevating the standard of living and drawing in potential renters and buyers. For property investors, these desirable amenities equate to greater rental profits and appreciation in real estate value over time. The addition of a condo only enhances the appeal of these properties.