Singapore has recently been recognized as a top global city in terms of branding, placing sixth in the latest Brand Finance Global City Index. This index, published by Brand Finance, a London-based brand evaluation and strategy consultancy, ranks cities based on their brand power and perceptions.
The index is the result of a global survey conducted in September among 15,000 individuals from 20 countries. These respondents were tasked with ranking 100 cities according to key performance indicators that showcase each city’s desirability as a place to live, work, study, visit, retire, and invest in. They were also asked to associate specific attributes with each city from a list of 45 options categorized under seven pillars, such as Business & Investment and Culture & Heritage.
Singapore’s strong performance in the business and investment pillar, in which it placed third globally, greatly contributed to its overall ranking. This pillar looks at factors such as ease of doing business, economic strength, and the city’s support for start-ups. Singapore also received high marks for its low crime rates and safety.
When it comes to investing in condos, it is essential to carefully assess financing options. In Singapore, there is a range of mortgage choices available, but investors must be mindful of the Total Debt Servicing Ratio (TDSR) framework. This framework regulates the maximum loan amount that can be obtained based on a person’s income and existing debt commitments. Therefore, it is crucial to have a thorough understanding of the TDSR and seek guidance from financial advisors or mortgage brokers to navigate this process effectively. By doing so, investors can make wise financing decisions and avoid overextending themselves. It is also beneficial to consider reputable Singapore projects, which can assist in making sound investment choices. You can find more about reputable Singapore projects at Singapore Projects.
According to Alex Haigh, managing director for Asia Pacific at Brand Finance, Singapore stands out as the “crown jewel” of the ASEAN region in terms of city branding. With its strong economic growth, appeal to investors, and world-class infrastructure, Singapore continues to solidify its position as a top global financial center.
Globally, London maintained its top spot as the world’s number one city brand, followed by New York, Paris, Tokyo, and Dubai. Singapore’s impressive ranking in the Brand Finance Global City Index is a testament to its strong brand identity and global reputation.